Microsoft have launched $70 Lumia 430



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The 3G-only Lumia 430 is Microsoft's (MSFT +1.4%) cheapest Windows Phone to date. It has a 4" 800x480 display and 8GB of storage, runs on Qualcomm's low-end Snapdragon 200 processor (dual-core, 1.2GHz.), and contains a 2MP rear camera to go with a VGA front camera.


The 430, which goes on sale in April, also supports dual SIMs (important for emerging markets) and comes with up to 30GB of free OneDrive cloud storage. Its unveiling arrives three weeks after Microsoft launched the mid-range Lumia 640 and 640XL, and four months after it launched the low-end Lumia 535 (5" display and 3G-only, starts at €110).
Low-end devices are believed to account for a big portion of the 10.5M Lumias Microsoft sold in calendar Q4. While costlier Lumias have struggled to gain ground against the iPhone and high-end Android hardware (thanks in part to iOS/Android's app support edge), cheaper models have fared well in many cost-sensitive emerging markets. The 430 aims to significantly lower the cost edge the cheapest Android devices still have.
IDC estimates Windows Phone had a 2.8% global smartphone unit share in Q4 vs. 76.6% for Android (NASDAQ:GOOG) and 19.7% for the iPhone
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