Samsung will 'adjust' Galaxy S6 pricing after disappointing earnings



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Samsung Electronics posted second-quarter earnings today in line with its own predictions: the company's net profit fell eight percent year-on-year to 5.75 trillion won ($4.93 billion) on sales of 48.5 trillion won ($41.7 billion), down seven percent from last year. And even though Samsung recorded a slight quarter-on-quarter improvement, the company says the launch of its flagship Galaxy S6 and S6 Edge phones had a "quite marginal" impact with low shipments and increased marketing spend.


Samsung says its mobile division expects a "difficult business environment" in the second half of the year, but plans to keep up sales momentum by "adjusting the price" of the Galaxy S6 and S6 Edge, along with introducing some new high-end phone models — likely the Galaxy Note 5 and Galaxy S6 Edge Plus. Samsung is holding an Unpacked event in New York City on August 13th, meaning we'll see its bigger phones a little earlier this year than usual.

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