Microsoft to attract the Chinese government with tailor-made Windows 10

Microsoft to attract the Chinese government with tailor-made Windows 10
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Microsoft Corporation understands well that the Chinese market is quite lucrative. Today, Microsoft announced that it has struck a deal with the Chinese government. As per the deal, the tech giant would directly provide the Chinese government with Windows 10.
The joint venture, C&M Information Technologies is still awaiting regulatory approval and once it gets official, Microsoft would work with China Electronics Technology Group (CTEC). Microsoft would provide licensing and also deploy and manage customized Windows 10 for the Chinese government, its agencies, and certain state-owned entities.

The company can greatly benefit from this approval, since Chinese officials and the government has been after Microsoft’s case for quite some time. In order to avoid dependence on Microsoft’s operating system, the Chinese government introduced its own Windows XP clone. The government also banned Windows 8 in its offices. With C&M Technologies, Microsoft would directly push Windows 10 to the Chinese government and would be able to monitor the growth and usage of its new OS.
The company has been quite keen to establish a strong foothold in China and capitalize on Google’s absence. Its partnership with Baidu — China’s equivalent of Google — is all about Microsoft trying to lure its user base to Windows 10. However, to achieve this, Microsoft had to forgo Bing as the default search engine on Edge browser and opt for Baidu as the homepage and search engine; a price that Microsoft was willing to pay. The past deals by Microsoft include Xiaomi, Lenovo, and Tencent.
Microsoft Corporation has referred to this deal as an effort to serve needs of different governments worldwide. To us it seems more of a strategy to implement damage control that the pirated versions of Windows are causing and to find new revenue streams. Also, it is an attempt to have Windows 10 installed in a billion devices in two years. You can find the complete details of the venture at Windows Blog.
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